Sony India is launching their latest TV range, with a focus on allowing customers to recreate cinema like experience in the comfort of their homes. The Japanese consumer electronics giant has unveiled the new BRAVIA 9, 8, 7, and 3 series as part of its ‘Cinema is Coming Home’ campaign which was launched in Hyderabad on Monday, September 30.
The ‘Cinema is Coming Home’ campaign
By introducing the ‘Cinema is Coming Home’ concept, Sony India has proudly announced a significant moment in home entertainment. This vision is designed to uplift how consumers enjoy movies at home, merging Sony’s cutting-edge technology with a rich cinematic experience. Sony India, one of the trusted brands, is in a unique position that enables it to use its unparalleled film industry, professional equipment, and consumer electronics experience with its new BRAVIA television and BRAVIA Theatre home audio devices.
For movie enthusiasts, the ‘Cinema is Coming Home’ concept is not just a product launch but a lifestyle transformation. It allows them to recreate cinema-like experiences in the comfort of their homes. With its advanced picture and audio technology, BRAVIA televisions are now able to express a vividness and a sense of immersion that conventional televisions cannot.
Sony’s flagship BRAVIA 9 series leads the line-up and comes with an XR Backlit MasterDrive that offers supreme contrast, high peak luminance, and natural colours. The interesting part is that it can be also paired with the newly launched BRAVIA Theatre Bar 8, BRAVIA Theatre Bar 9, and Bravia Theatre Quad for a more immersive experience than conventional OLEDs.
SS Rajamouli as brand ambassador of the new BRAVIA lineup for FY24
Sony India has also brought acclaimed filmmaker, Mr. S.S. Rajamouli, on-board as brand ambassador of the new BRAVIA lineup for FY24. Mr. Rajamouli wholeheartedly endorsed Sony’s ‘Cinema is Coming Home’ concept, as it resonates with his vision as a filmmaker. He thinks that this concept redefines the home viewing experience, enabling audiences to truly immerse themselves in the authentic essence of cinema. As a brand ambassador of the new BRAVIA line-up, Mr Rajamouli believes that viewers can now enjoy stunning picture quality and immersive sound, transforming their living rooms into a genuine cinematic haven.
Key highlights of Sony’s new Bravia Series
Sony’s new TV models promise to offer advanced images and audio as it includes a Studio Calibration feature for which the company collaborated with Prime Video, Netflix and Sony Pictures Core to offer the picture quality as intended by their creators. Also, these new Bravia models offer high-quality film experience with cinema-derived technologies such as Dolby Vision, IMAX Enhanced, and Atmos.
Sony’s Bravia 9 series comes with Backlit MasterDrive technology and high peak luminance, better contrast and natural colours. All these features claim to improve the viewing experience.
Sony’s new nomenclature strategy
To increase customer brand recognition of Bravia and to help customers better understand its products, Sony has also introduced marketing names in addition to model names and changed its naming rules.
Exciting offers and discounts
By offering exciting promotional offers on BRAVIA televisions and home theatres, Sony India is making it the perfect time for customers to bring home the luxury of cinema.
- Warranty of 3 comprehensive years on select BRAVIA televisions
- Instant cashback of up to Rs.25,000/-
- One free EMI on selecting range of BRAVIA televisions
- Up to Rs. 64,990 discount on combo purchase of select BRAVIA televisions along with BRAVIA Theatre sound bar combo
With exciting consumer promotion offers, a strong product line-up, and endorsement from Mr. S.S. Rajamouli, Sony is confident to reinforce itself as a leader in the premium television segment in India.
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